9/1/2025
Consumer RightsAuthor: Mikael Nordqvist
Princess Madeleine's skincare brand, Minlen, is launching in Sweden, offering a three-step routine for children at a premium price. The line, which includes creams, cleansers, and serums, is designed for 'children, tweens, and teens.' Despite its high cost, beauty expert Kicki Norman suggests the minimalist design may not appeal to younger consumers, indicating the target market might be parents.