8/28/2025
MediaAuthor: Erik Langström
TV4 will cease free broadcasts via terrestrial networks at the end of the year, focusing instead on its streaming service, TV4 Play. While viewers can watch programs and news for free with ads, access to the TV4 channel will require a subscription. This strategic and economic decision aims to build the future of TV4 and reduce costs. SVT's CEO, Anne Lagercrantz, highlights the financial implications for society and urges the government to secure funding for terrestrial networks.