Sports Enthusiast Lotta Bromé Returns: 'A Really Tricky Time'

Lotta Bromé on her new role at Sportsnack Sverige – and the 'tricky time'

In the fall of 2017, Lotta Bromé left Sveriges Radio. Five years later, she returned to the airwaves on Mix Megapol.

Now, she has joined a newcomer in the media market. She will lead evening and weekend broadcasts in the new sports radio venture, Sportsnack Sverige.

– It's fun. In a way, it's like closing a circle, as I worked in sports radio for several years, says Bromé.

In an interview with Expressen in the summer of 2023, Lotta Bromé spoke about the contrasts between SR and Mix Megapol.

– When you enter Sveriges Radio, it's just gray, here it's colorful, she said then.

Is it colorful at Sportsnack too?

– You bet it is, she says and continues:

– We all support different teams, and everyone tries to mark their territory in the studio. My contribution is 'glory, glory Man United' – I've put up a poster in here. It's quite popular among some colleagues...

How is it to be a Manchester United supporter right now?

– Haha, yes, it's not so easy. But it seems like (Benjamin) Sesko has decided to go to United and not to Newcastle, so it's promising for us. At least we'll get a striker who works.

Do you believe in him?

– I believe in him. And I also believe in Amad (Diallo). He's my favorite player.

On August 9, Benjamin Sesko was officially presented as a Manchester United player, just as Lotta Bromé expected.

Background: 'A Really Tricky Time'

And let's not be too judgmental now. But there can't be many 60-year-old women besides Lotta Bromé who keep track of the latest updates on the international transfer market.

It's more in line with what, say, a 21-year-old guy from Bromma usually engages in.

But there's a clear reason why Bromé has chosen to delve into lighter news than before.

– We live in a really tricky time. Then I can feel, for my own well-being, that it's quite nice to focus on sports. There are enough emotions and events there, she says.

What do you find particularly tricky?

– The world situation isn't very fun, is it? It can be nice to take a break from the news and instead focus on the sports world, she says and continues:

– It can be quite nice to avoid being involved in Trump and his stuff. You notice it anyway, you know. For me, it's a privilege to work with sports, I think it's great.

How long will you keep going?

– I have no idea. As long as I'm curious. And you never really stop being curious about sports.

Side Project: 'An Overused Chapter – I Find It Boring'

Before Bromé retires for good, there's a side project she wants to complete. She wants to release a book about her experiences in the fall of 2017, when she was accused of harassment, inappropriate comments, and abuse of power at Sveriges Radio. It all ended with her leaving her workplace.

But the work on the book is still in its infancy.

– It's not going well enough. There's always so much else that comes in between, but it will be finished.

What stage is the book in?

– It's in my head. Some parts in a computer. The most important thing about that book is that I'm writing it for myself.

– But it's such an overused chapter. We can talk about it when the book comes out, but not now. I find it boring.

However, she points out that now, when she starts working evenings at Sportsnack, it frees up time during the days to write.

– It's really now that it could work, she says.

'The Best I Can Imagine'

But what does Lotta Bromé think about the presence of sports on the radio in 2025, then? Will it thrive in today's jungle of podcasts and TV rights?

According to her: Yes.

– There are always challenges with radio, but I think radio is unbeatable compared to podcasts and TV. Radio is there when it happens, and that's why I love working with it. To then combine it with my hobby, sports... It's the best I can imagine.

Is there anything you'd like to add in conclusion?

– No. Other than noting that Skövde AIK played IFK Skövde in football the other day, and it ended 0–0.