In July, food prices in Sweden remained stable, with minimal fluctuations. However, Coop increased its prices by 0.4%, diverging from other retailers. Notable price hikes were seen in throat lozenges, chocolate drinks, and meat, while fruits and olive oil became cheaper. The scarcity of berry pickers is expected to drive up berry prices. Despite a stronger krona and lower energy costs, food prices remain historically high, prompting increased consumer price awareness.
Stagnant Food Prices in July: Coop Bucks the Trend with Increases
Stagnant Food Prices in July: Coop Bucks the Trend with Increases
In July, food prices remained steady without significant fluctuations. "We have reached a plateau where we don't see the swings we had at the beginning of the year," says Ulf Mazur, CEO of Matpriskollen.
Since spring, price increases have been relatively small, and in some cases, there have even been reductions, a trend that continued into July.
"July is a holiday month when significant price changes typically don't occur," says Ulf Mazur, CEO and founder of Matpriskollen.
However, Coop is going against the trend. Prices there increased by 0.4% in July, while other retailers maintained stable price levels.
"At Coop, the associations are responsible for pricing, and it is crucial for them to balance their finances. It's a different business model.
"There are differences between various Coop associations that adjust prices very differently, but at the same time, they have increased prices significantly more than, for example, Ica during the first half of 2025.
Among the products that saw the most significant price increases in the food industry in July were throat lozenges, chocolate drinks, and meat. Vegetables, sausages, and cold cuts also saw slight increases.
The price of beef is linked to a shortage of cattle for slaughter in Sweden. Last year, Sweden was 57% self-sufficient in beef compared to 95% in 1995.
This Year's Harvest Will Be More Expensive
Among the products that became cheaper, fruit tops the list, followed by olive oil and berries, especially strawberries, raspberries, and cherries. However, significant price increases are expected for lingonberries and blueberries.
"When it comes to berries, we must remember that very few berry pickers are coming to Sweden this year, which affects consumer prices. This year's harvest will likely be more expensive.
Ulf Mazur predicts that the most significant food price increases have reached a peak.
"Yes, I believe so. Many factors that previously drove up prices have now stabilized. We have a stronger krona, which should benefit imports, and energy costs are lower.
At the same time, food prices remain at historically high levels.
"Looking back three years, prices have increased by almost 30%. This has made consumers more price-conscious, increasing competition and holding back price increases," says Ulf Mazur.