Amusement parks in Sweden are facing rising costs, leading to smaller candy prizes. Liseberg and other parks report that the cost of playing games has increased by up to 40% since 2021, while prize sizes have decreased by around 10%. The price of chocolate has surged by 50% over five years, prompting adjustments in prize offerings.
Shrinking Giant Chocolates at Amusement Parks: Rising Costs Impact Prizes
Shrinking Giant Chocolates at Amusement Parks
The giant candy prizes at amusement parks have shrunk, reports SVT Väst. Some packages have decreased by over ten percent.
"Like most industries, costs have generally increased," says Sofia Wikstedt, press communicator at Liseberg, to the channel.
Visiting amusement parks has become more expensive, and you get less for your money.
At Liseberg in Gothenburg, the classic prize wheels have become 20 to 40 percent more expensive to play since 2021, reports SVT Väst. And if you win? The prize is often about 10 percent smaller than before.
The Most Reduced Package
The majority of the enormous chocolate packages given out as grand prizes at several of the country's amusement parks have decreased in 2024 and 2025.
The Center package has been hardest hit by shrinkflation, decreasing by twelve percent, followed by Kina Snacks, which has become 10.6 percent smaller, according to the channel's survey.
Plopp, Kexchoklad, and Dumle have all become just over nine percent smaller.
However, those looking to get the most for their money should opt for Marabou, whose giant prizes have not shrunk at all over the past two years.
Rising Raw Material Prices
Liseberg, owned by the city of Gothenburg, and Parks and Resorts, which owns Gröna Lund, Kolmården, Skara Sommarland, and Furuvik, report to SVT Nyheter that rising cocoa prices are to blame.
According to Liseberg, the price of chocolate has increased by about 50 percent over the past five years, while the pricing for prize wheels is regulated by law.
"We always strive to balance costs so that the price for the guest remains reasonable," says Sofia Wikstedt, press communicator, to SVT Väst.
Cloetta, which manufactures several of the grand prizes, also points to rising raw material and production costs as the reason for the smaller packages.