Pangeo Sues Svenska Spel for Alleged Lottery Concept Plagiarism

Business

7/4/2025

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2 min read

Pangeo Sues Svenska Spel: 'Plagiarism'

The lottery company Pangeo planet believes Svenska Spel has stolen their concept. Now, the company is suing the gaming giant.

The newly established company Pangeo planet runs a Swedish lottery game. The concept involves placing a pin anywhere on the globe. Every Friday, three new winners are drawn with a chance to win 1 million kronor.

The proceeds from the lottery go to the sobriety organization IOGT-NTO's activities, which also supports the Pangeo lottery in Sweden. The game has been fronted and marketed by TV host Rickard Olsson and his daughter.

Now, the gaming company accuses Svenska Spel of stealing their concept with its lottery game 'Lyckoplatsen'.

  • Pangeo's view is that they presented a concept to Svenska Spel, which Svenska Spel declined. Then Svenska Spel released something we consider a direct plagiarism, says Per Svärd, lawyer for Pangeo.

Criticism: 'Direct Plagiarism'

In 2021, according to the lawsuit, Pangeo planet presented its lottery concept to Svenska Spel as the gaming giant sought new game products.

Svenska Spel allegedly promised not to use Pangeo's concept or any information provided during the meetings. Discussions were halted in October of the same year.

But in May 2024, Pangeo launched its game. A few months later, in February 2025, Svenska Spel released 'Lyckoplatsen'.

'Both games are very similar, conceptually, visually, in marketing, and in their technical design,' states the lawsuit.

Seeking Damages

The lawsuit is a declaratory action, meaning Pangeo planet wants the court to establish that Svenska Spel breached the agreement.

If successful, they want Svenska Spel to pay damages.

  • We want the court to establish that they have breached the agreement and that the breach is liable for damages. What those damages are, we will have to determine in the next stage, says Per Svärd.

Svenska Spel: 'Disputes'

Svenska Spel responds to Expressen in an email.

'We have been informed that a lawsuit has been filed against us. We dispute the allegations directed at Svenska Spel. We have no further comments at this time but will develop our arguments in our response to the court,' writes the company's press office.