Mystery Signs in Stockholm's Subway: A Humorous Take on Regional Rivalries

Mystery signs in Stockholm's subway, mimicking official SL information, humorously target residents from Skåne and Gothenburg. Despite complaints, the signs, created by a Hammarby-inspired group, are deemed protected by free speech. The signs, which also target local sports rivals, have sparked mixed reactions.

Mystery Signs in Stockholm's Subway: A Humorous Take on Regional Rivalries
Jonas Mehmeti
Jonas MehmetiAuthor
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Mystery Signs in Stockholm's Subway: A Humorous Take on Regional Rivalries

Mystery Signs About Gothenburgers and Skåne Residents in SL

Are Skåne residents and Gothenburgers banned from Stockholm's public transport? According to mysterious signs resembling SL's official notices, they might be.

"Where do you report hate crimes?"

This was the question posed by Niels Paarup-Petersen, a Center Party MP from Skåne, on X in late August.

The reason was mysterious stickers appearing in Stockholm's subway, targeting Skåne residents.

"Skåne residents banned. Heard Danes? Report to SL," they read.

But it's not just Skåne residents.

Stickers about Gothenburgers have also appeared.

The stickers are placed next to SL's usual information, such as pet policies or platform distances, in subway trains.

"Gothenburgers banned. Smell fish? Report to SL," they say.

The stickers are designed in the same style as SL's official stickers, using the same typography and graphic profile to blend in.

Hate Speech?

The sticker about Skåne residents was reported to the Chancellor of Justice for hate speech, according to Sydsvenskan, arguing that they "disrespect both Skåne residents and Danes by describing them as unwelcome in Greater Stockholm's public transport," and "disrespect a group of people based on their national origin (Denmark)."

And now the Chancellor's verdict is in, reports Sydsvenskan:

No, the stickers do not constitute hate speech but are covered by freedom of expression, despite being potentially offensive.

Who Put Up the Stickers?

The stickers' creators are a "Hammarby-inspired creative collective in Stockholm," and similar "information" targeting Djurgården and AIK is available for purchase.

Part of the proceeds from sales reportedly goes to the rival Hammarby tifogroup, according to the group.

Reactions?

– Reactions from Bajare have been solely positive, while people from other parts of the country or with other team loyalties in the city understandably have mixed feelings. However, even Skåne residents with a sense of humor can take it well, which we appreciate, says Hugo, one of the creators.

In stickers targeting Djurgården and AIK, they write "Djurgården fans banned. Seen monkeys? Report to SL" and "AIK fans banned. Seen rats? Report to SL."

Monkeys are associated with Djurgården supporters due to their proximity to Skansen, while a rat, or "gnagare," has become associated with AIK's fan base.

Expressen seeks SL.

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