McDonald's Denmark Introduces 'Night Prices' – Costs Rise After Midnight

When the clock strikes midnight, cheeseburgers at Danish McDonald's become more expensive. As dawn breaks, prices drop again. The fast-food chain has now implemented night prices at several restaurants. In Sweden, the situation is a bit different, according to McDonald's Sweden.

Those in Denmark craving late-night McDonald's should prepare to pay more than usual to satisfy their hunger.

The company has allowed restaurants to raise the price of several products, including the classic cheeseburger, from midnight to 6 AM every night.

Night prices were introduced at the end of June, and it is up to the restaurants how much they increase the price.

Price Increase: 'Must Be Profitable'

One of the McDonald's restaurants that has started with night prices is located in Esbjerg. The restaurant's owner, Michael John Munk Kristiansen, says they chose to implement it because it costs a lot to keep the restaurant open during late hours.

"Everyone wants availability, and there is a growing demand for something to eat in the city at night. But it comes at a price, and it must be profitable for us," he tells Jyske Vedstkysten.

Only the most popular products become more expensive, which, besides the cheeseburger, also includes chili cheese tops and the chicken burger.

"Night prices do not apply to salads," says Munk Kristiansen.

The Situation in Sweden: 'A Bit Different'

Sweden does not seem to be following in the footsteps of its neighboring country.

According to McDonald's spokesperson Hampus Knutsson, there are no plans to start with night prices in Sweden – at least not on a "broad front."

"Night prices are nothing new and not something we plan to introduce broadly in Sweden. The majority of our McDonald's restaurants are owned and operated locally by our franchisees. They also set the prices. This means there are slightly different pricing strategies in different parts of Sweden and our other Nordic countries. Therefore, naturally, there are some restaurants in Sweden that have night prices," he writes.