Labubu, a monster figure inspired by Nordic mythology, has become a global sensation. Originally created by Hong Kong artist Kasing Lung, the figure gained popularity after K-pop star Lisa from Blackpink showcased it. With celebrities like Rihanna and Kim Kardashian joining the trend, Labubu's demand skyrocketed, making Pop Mart's CEO significantly wealthier. The figure's exclusivity and the 'blindbox' concept contribute to its allure, with a thriving market for both authentic and counterfeit versions.
Labubu: The Monster Figure Taking the World by Storm
Labubu: The Monster Figure Taking the World by Storm
Labubu, a monster figure inspired by Nordic mythology, has become a global phenomenon. Here's how to recognize an authentic one and where to find it in Sweden.
A small doll with sharp teeth and a large head, Labubu is both a monster figure and an accessory. This is the best way to describe Labubu.
The Chinese doll has gone viral on social media, creating long queues at stores worldwide.
It may look like a toy, but it has become much more. After K-pop star Lisa from the famous music group Blackpink started posting pictures of herself with the figure, a trend began. Several celebrities followed suit, including Rihanna, Kim Kardashian, and David Beckham, who have shown off their Labubu dolls.
The high demand for the small monster figure Labubu made the CEO of Pop Mart, the company that owns the brand, approximately $16 billion richer in just 24 hours at the end of April, according to Forbes.
Originated as Characters in Books
Ten years ago, Hong Kong-born artist Kasing Lung was inspired by Nordic folklore when he created the character Labubu. The figure was then part of the book series "Monsters." Four years later, the Chinese company Pop Mart bought the rights and commercialized the figure.
It is still not entirely known where the name Labubu comes from or what it means.
The popularity took off in China and the phenomenon then spread to Southeast Asia and further out into the world. For many, it is precisely the high demand and exclusivity—due to various collaborations and the figure's high resale value—that make the figure so popular.
Another major part of the popularity and exclusivity is due to the "blindbox" concept—you don't know which Labubu you will get when you buy one.
How to Spot a Fake Labubu
The dolls can also be resold through retailers, and earlier this year, a life-sized doll was sold at auction for about 1.5 million kronor, reported BBC.
The dolls have become collectibles that people invest in.
At the same time, a market for copies has emerged, and social media profiles showcase the differences—some videos have millions of views. Some websites, including WWD, have even made guides on how to determine what is real and what is fake. The counterfeit version has even been given its own name: Lafufu.
Where to Buy Labubu in Sweden?
Speaking of buying—where can you find a Labubu in Sweden? The retailer Pop Mart has a Swedish webshop, but there are also other stores that sell the figure.
Prices for the figure vary, but due to high demand, the dolls often sell out quickly.