A prospectus detailing plans for a post-war Gaza, dubbed 'Middle East Riviera', is circulating within the Trump administration, surprisingly featuring Ikea. The plan, which envisions Gaza under U.S. administration for at least a decade, aims to transform the region into a tourist paradise. Ikea, unaware of its inclusion, has not approved the use of its logo. The ambitious project seeks $100 billion in investments, promising a fourfold return.
Ikea Unexpectedly Featured in Trump's Secret Gaza Plan
Ikea Unexpectedly Featured in Trump's Secret Gaza Plan
A prospectus about the 'Middle East Riviera'—plans for Gaza after the war—is circulating within the Trump administration, and Ikea is unexpectedly included.
"This is surprising and new information," the furniture giant told Svenska Dagbladet.
In February, Donald Trump made a statement:
He wanted to take control of Gaza, relocate the Palestinians, and build the 'Middle East Riviera'.
A few weeks later, a notable AI-generated video was released, depicting a future vision of Gaza. It showed the American president enjoying drinks in swim trunks, alongside Israel's Prime Minister Benjamin Netanyahu.
Plan for Gaza in New Prospectus
How serious Donald Trump is about the plans is unclear, but according to the Washington Post, a post-war plan for Gaza is now circulating within the Trump administration. It is described as a 38-page prospectus, proposing that Gaza be placed under American administration for at least ten years, with the two million residents temporarily relocated while the region is developed into a tourist paradise with a high-tech hub.
The prospectus is called Gaza Reconstitution, Economic Acceleration and Transformation Trust (GREAT Trust), and according to the Washington Post, it has been developed by some of the Israelis behind the Gaza Humanitarian Foundation (GHF) initiative and a team that has worked for the consulting giant Boston Consulting Group.
Two informed sources told the Washington Post that significant parts of the plan have been specifically developed to fit Trump's vision of the 'Middle East Riviera'. One of the most attractive aspects for the president is that no funding is required from the American government. Instead, the 'megaproject' will receive funds from various public and private investments, with the ambition that a $100 billion investment will generate a fourfold return after ten years.
Ikea's Logo Included
The document outlines potential investors, and one of the logos featured is that of Swedish Ikea.
Svenska Dagbladet, which has read the prospectus, was the first to report this.
"This is surprising and new information for us. Inter IKEA Systems B.V., as the global owner of Ikea's trademarks, is not aware of this initiative and can confirm that we have not approved the use of Ikea's logo in this context," Ikea's global office commented to the newspaper.
The Ministry of Foreign Affairs has declined to comment on the post-war plan, writes the Washington Post.