French TV has dubbed Falsterbo, a picturesque area in southern Sweden, as 'Sweden's Caribbean'. The region's cool climate and scenic beauty are attracting tourists from southern Europe, with a notable increase in bookings. Vellinge municipality highlights the positive attention, showcasing the area's white sands and colorful beach huts.
French Tourists Discover 'Sweden's Caribbean' in Falsterbo
French Tourists Discover 'Sweden's Caribbean' in Falsterbo
Is Falsterbo Sweden's Caribbean? That's what French TV suggests, having visited the idyllic spot in Skåne this summer.
– It's always nice to receive positive attention, says Annica Carlstedt from Vellinge municipality to SVT.
At the end of last year, 'coolcation' was one of the new words on the Swedish Language Council's list of new words.
It means a vacation in a place with a cooler climate.
Coolcation in Sweden
Sweden is reportedly experiencing a boost in this trend. The climate here is significantly cooler than further south in Europe, and many places are less crowded.
According to SAS, bookings from southern Europe to Scandinavia have increased this summer, and when DN recently visited a campsite, one of the German guests said she 'likes Sweden and it's not too hot here'.
French tourists also seem curious about Sweden.
French TV Praises Falsterbo
In July, Vellinge municipality in southwestern Skåne announced that the French state TV channel France TV's Berlin office had visited the Falsterbo Peninsula – and called Skanör-Falsterbo 'Sweden's Caribbean'. The municipality has published the TV clip on Facebook, where the reporter, according to the translation, says this is 'a rather surprising part of Sweden where you need sunscreen to handle the sun'. The TV channel highlights the white sand, colorful beach huts, and Foteviken Viking village.
The clip is partially set to ABBA's 'Dancing Queen'.
Annica Carlstedt, head of business at Vellinge municipality, tells SVT that she was contacted before the visit and helped the TV team connect with local figures.
– We didn't offer anything but just contributed contacts. It's always nice to receive positive attention, she tells SVT.