Swedish campsites are experiencing a decline in Norwegian visitors, a trend that concerns industry leaders due to their reliance on the Norwegian market. Factors such as a stronger Swedish currency and poor weather are believed to contribute to this decrease. Meanwhile, an increase in visitors from Germany, the Netherlands, France, and Italy is noted.
Decline in Norwegian Campers Worries Swedish Campsites
Decline in Norwegian Campers Worries Swedish Campsites
The number of Norwegians visiting Swedish campsites is decreasing, causing concern among industry leaders.
"We are so dependent on the Norwegian market," says Celia Yoshida Ahlin, the camping manager at Skellefteå municipality.
Sweden is one of Europe's largest camping destinations, with nearly 17 million overnight stays in 2024. Norwegians have been a significant guest group, but their numbers are now dwindling, reports Ekot.
From January to May this year, the number of Norwegian overnight stays at campsites dropped by 15 percent, according to the Swedish Agency for Economic and Regional Growth. This trend continued into July.
Several experts warn about this development.
"It was expected, but it's not good. We are so dependent on the Norwegian market," says Celia Yoshida Ahlin, camping manager at Skellefteå municipality and board member of Swedish camping.
Stronger Swedish Currency
The reasons behind the decline in Norwegian campers are unclear. Norwegian Even Olsen, who has vacationed in Sweden for 30 years, believes the drop is due to prices and the strengthening of the Swedish currency compared to the Norwegian one.
"At the campsite where I worked, it costs around 400 kronor per night, including electricity, which is probably cheaper in Norway," he tells Ekot.
Additionally, the weather in Sweden has been poor during the first half of the season.
Meanwhile, other groups are increasing. Several campsites report more visitors from Germany, the Netherlands, France, and Italy. Sweden's largest camping chain, First Camp, saw a 15 percent increase in German visitors compared to last year.
Skellefteå's camping manager Celia Yoshida Ahlin is now adapting.
"We are trying to adjust. Marketing is now done in both Swedish and English, we require our receptionists to speak both languages, and all signs in the camping areas are in both Swedish and English."