Apple is reportedly working on a Chat GPT competitor, signaling a significant shift in its AI strategy. The initiative is led by the 'Answers, Knowledge and Information' team, aiming to deliver new AI experiences. This move aligns with Apple's philosophy of not being first, but striving to be the best.
Apple's Bold Move: Developing a Chat GPT Competitor
Apple's Bold Move: Developing a Chat GPT Competitor
Apple has reportedly fallen behind in the AI race, but signs of a new initiative are emerging.
The company has a team called 'Answers, Knowledge and Information,' tasked with developing a Chat GPT competitor. This claim comes from Bloomberg's Apple expert, Mark Gurman.
If true, this could mark a strategic shift for Apple, which previously partnered with OpenAI to integrate Chat GPT with Siri.
According to Gurman, the new team is working on an AI service designed to offer 'new Chat GPT-like experiences' and answer questions by retrieving information from the internet. Whether this will be a standalone service or integrated into Apple's ecosystem remains unclear.
Not First, But Best
Engadget notes that this initiative aligns with Apple's 'not first, but best' philosophy.
The team developing the Chat GPT competitor is reportedly led by former Siri chief Robby Walker. Job listings also suggest Apple is seeking individuals with experience in search algorithms and search engine development.
Apple has been relatively late to the AI game, and earlier this year, the company announced delays in the new and improved version of Siri.
Apple is expected to unveil new iPhone models in September, possibly revealing more about its AI initiative then.